2012 Headshot 1Susan E. Black-Beth, CFE

I am the Chief Operating Officer of Super Wash, Inc., the nation’s largest self-serve car wash franchisor, which was founded by my parents.  Prior to assuming the role of COO, I served as Senior Vice President and Director of Franchising from the inception of the Super Wash franchise program in November, 2000.  I’m responsible for the relationships with the franchisees of 140 locations, the operations of 140 company-managed facilities, franchise development and transfers, compliance, marketing, social media and strategic partnerships.

When I was 19 years old I bought my first Super Wash(r) car wash with my sister.  We were multi-unit franchisees together for 9 years.  I am the Past Chair of the International Franchise Association’s (IFA) Women’s Franchise Committee; the co-founder and past Co-Chair of the Chicago Women’s Franchise Network; and the past Co-Chair for the Strategic Advisory Board of International Institute for Franchise Education based at NovaSoutheasternUniversity.  I am a current member of the Board of Directors of the International Franchise Association.

I was featured in the January 2011 issue of Franchise Times as one of the “20 to Watch” in 2011; received the IFA’s prestigious Bonny LeVine Award for mentoring and promoting women in franchising in 2012; and am the proud recipient of the 2013 Crystal Compass given by the IFA’s Women’s Franchise Committee celebrating leadership in franchising, company and/or community.

I graduated cum laude from Augustana College, Rock Island, Illinois, with a Bachelor of Arts degree, and recently concluded my term as the President of the Augustana Alumni Board of Directors.

I am a very proud mom of two young boys and am a triathlete.